There are many players in the industry attempting to add modern mobile commerce functionality to their legacy applications, but their architecture is antiquated and they can’t make the leap. So, what makes AlphaBay different? αBay goes beyond the traditional technology of accepting payments and tracking inventory and sales. Our unified retail commerce platform integrates the back office, marketing, promotions, coupons and payment solutions to hyper-target consumers at the moment of buying interest. Retailers now have complete control over consumer purchase behavior and the in-store buying experience.