The first cash register was invented in the 19th century for the sole purpose of securing cash. While advances in technology have been made over the years, traditional retailing has still been severely limited by large, cumbersome, stationary checkout terminals that are designed to secure cash more than to assist customers. In a world where over 80% of all in-store transactions are now cashless, the time has come for retailers to view the point-of-sale devices as a dynamic tool that drives customer service and satisfaction, instead of simply a means for securing cash. Imagine a store where every associate, and even every customer is empowered by leading-edge technology to process a customer transaction, perform a price lookup, or search a global retailer’s entire network of inventory, all from a small handheld device such as an iPhone.

The technology is here. AIRS® Mobile POS (Point-of-Service) by Alpha Bay gives you the power and functionality of a modern, full-featured Point-of-Service workstation from a wireless, handheld Point-of-Service device. AIRS Mobile POS is a versatile, customer-centric POS solution that empowers retail associates with the flexibility to find inventory and to checkout customers anywhere in the store, in real-time. AIRS Mobile POS removes the concept of lines and waiting and transforms the purchase into a simple barcode scan, a credit card scan and an e-mailed receipt. This new model encourages customers to make multiple purchases during a single store visit rather than collecting all their items and then standing in a checkout line. Research has shown that in some stores customers will spend 40% more using this customer service support model. Not only does this model increase sales but it encourages customers to engage with store employees, saving customers valuable time and dramatically improving their overall satisfaction with their shopping experience.

AIRS Mobile POS uses a lightweight, affordable, touch-screen handheld device, from a custom Apple iTouch or iPhone to the specialized functionality of a Motorola Windows CE PDA, that drives revenue and provides huge cost savings for retailers. Its low-profile design makes buying more personal, more convenient, and creates a less-cluttered and more attractive store. Store associates carry the handheld device with them as they help customers on the sales floor, empowering employees to be more responsive and to provide more valuable services to the customer. This allows sales associates to spend more time helping customers find and purchase the right products. Customers are short on time and money and are likely to get frustrated and walk out of the store without completing their purchase if they can’t quickly find the product they are looking for or if they have to wait in a long line. AIRS Mobile POS also allows retailers to fill their valuable real estate with merchandise instead of point-of-sale workstations and lines of impatient customers. This customer-centric model is supported by the fact that many retailers have seen a transformation from customers paying with cash or checks to paying with credit card or debit cards.

AIRS Mobile POS is fully-integrated with Alpha Bay’s AIRS suite and has the same reliability and performance as the unique AIRS Point-of-Service system. As an associate processes a customer transaction on the handheld device the transaction information is sent in real-time to the corporate server and instantly becomes part of the valuable business intelligence available to everyone from merchandisers to buyers. For example, if an associate is in the process of scanning a customer’s items when the battery dies on the handheld device, the associate can log in to another associate’s handheld device and complete the transaction without re-scanning the items. Customers don’t have time to stand there while the associate starts their transaction over again. Customers want a quick and painless shopping experience that allows them to purchase what they need and then move on to the next commitment in their busy schedule. AIRS Mobile POS gives them that quick and convenient shopping experience.