Today’s retailers are being offered one of the most dramatic opportunities for growth ever in the history of the industry—a fundamental change in the way people shop. Today’s consumers are continuously connected to the world around them through cell phones, mobile devices, and the Internet. The ability to shop anywhere, at any time has skyrocketed customers’ expectations for service, price, and selection—and intensified the fierce competition between retailers to win their business. At the same time, customers’ endless mobility via cars, planes, the Internet, and wireless technology, coupled with a rapidly growing worldwide population has resulted in an explosion of new customers for technology savvy retailers. Alpha Bay’s C³ Customer Centric ComputingSM enables retailers to seize new opportunities to drive their business by using innovative mobile technology to give tech-savvy shoppers new ways to interact with their store, provide a differentiating value-added shopping experience, and increase sales opportunities.

C³ Customer Centric Computing moves beyond the traditional concept of using technology to track inventory and customer sales, by putting the customer in the driver’s seat. C³ Customer Centric Computing creates an unprecedented real-time connection to customers in addition to inventory, pricing and promotions, supply chain, and more, which enables the creation of dynamic shopping avenues inside and outside of the store—avenues that offer more convenience for time-strapped customers and dramatically increase sales opportunities for the retailer. With C³ Customer Centric Computing, customers have the ability to make buying decisions with the click of a button—a button that can be located on a mobile phone, an interactive kiosk, a computer, or a mobile POS terminal located anywhere inside or outside of the store.

C³ Customer Centric Computing is truly a revolutionary concept in retail computing that transforms a retailer’s IT infrastructure into customer information, customer loyalty, customer empowerment, and customer-perceived differentiating value!

For more information about the AIRS Suite and its components, take a moment to read through our online product data sheets.

Download Product Data Sheets
Tier 1: For Retailers >$5B in Annual Sales and/or 250+ Stores

Tier 2: For Retailers >$500M in Annual Sales and/or 50-250 Stores

Tier 3: For Retailers with <$500M in Annual Sales and/or 5-50 stores

Tier 4: For Retailers with <$50M in Annual Sales and/or <5 Stores

AIRS® is Green and helps retailers save money. Indeed, energy costs are consuming an ever greater share of a retailer’s IT budget. Energy demand is also increasing. Alpha Bay’s Enterprise, Hybrid IS, SaaS, and Cloud Computing solutions all help retailers reduce energy costs, become more efficient and agile, and achieve reduced carbon emission goals.

In this day and age, no retailer has time for system outages, security breaches or server downtime. Applications need to work and data needs to be current—all the time and without extra effort and maintenance.

The AIRS Software as a Service (SaaS) Model is a business model based just on that premise. We provide the infrastructure, rich retail software functionality and data center expertise to support a retailer of any size. And our solution is made to fit a retailer’s needs now and into the future.

Using our flexible SaaS model, Alpha Bay works with retailers to design the most effective use of existing information technology (IT) investments, while meeting business intelligence, audit and industry standards needs, controlling costs and simplifying application or server upgrades.

Alpha Bay’s SaaS provides best-in-class application management. Among the many benefits:

  • Freeing up rising IT support costs to redirect to strategic business initiatives or positively impact bottom line income
  • Integrating and transforming legacy retail information systems with the feature rich AIRS solution
  • Achieving higher customer service levels and predictable costs, while reducing the risk of fraud

And because Alpha Bay knows every retailer needs a different end-to-end solution, we provide the full continuum of Infrastructure as a Service (SaaS) capabilities including managed servers, storage, network, performance management, security, and technical support.