Over the last decade, online retailing has been the fastest growing shopping channel. According to Forrester Research, online retail sales are expected to increase from $172 billion in 2005 to $329 billion in 2010. Online shopping is designed to be a fast and convenient way for customers to research and purchase products, but web stores lack the technology to reach their full potential. AIRS Web Store from Alpha Bay gives retailers the technology innovations they need to increase revenue by greatly improving the customer experience.

Modern, time-starved Internet customers value a shopping experience that is fast, convenient, and easy. AIRS Web Store has an attractive thin-client GUI that provides a completely customizable interface that saves time for customers. Customers can effortlessly navigate through the online store and do comparison shopping, power searching, or browsing in the virtual catalog. AIRS Web Store also provides a user-controlled language interface and the ability to create personal preferences so customers can personalize their shopping experience.

Another important part of improving the customer experience is the ability to effectively target customers and provide personalized offers. AIRS Web Store provides retailers critical customer data that allows them to better target their customers and, at the same time, reward customers for their loyalty. Retailers can track customer purchase histories and use the data to personalize their offers to the customer. Depending on each customer’s individual relationship to the retailer, customers can receive coupons, special online offers, e-mail offers, personalized mailings, and sale alerts, all which create a unique customer experience.

AIRS Web Store allows retailers to dramatically increase revenues by greatly improving the customer experience. The innovative Java solution includes:

• Real-time reporting
• Secure data transmission
• Flexible customer loyalty programs
• Gift registries/Wish lists
• Up-selling/Cross-selling
• User controlled language interface
• User preferences
• Online chat

The AIRS Web Store application is a full-featured, easily customizable component of the full Alpha Bay retail product line, which includes AIRS applications such as Point-of-Sale, Catalog Order Management, Inventory Management, Business Intelligence, and more. For more information, call us at 801-838-7600.