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Modern shoppers expect more out of retailers than ever before, but all too often customer expectations go unmet. Customers want a shopping experience that is fast, convenient, and easy; unfortunately, many retailers still use slow and out-dated point-of-sale systems that lack the functionality retailers need to fulfill their customer’s expectations. AIRS Point-of-Sale from Alpha Bay gives retailers the technology innovations they need to increase revenue by greatly improving the customer experience.
Checking out is not only the last experience retailers have with every customer, it is a lasting experience. Unfortunately, retailers don’t have the technology they need to provide a great check-out experience for their customers. Everyone has been held up in line while a cashier calls for a manager to do an override, approve a transaction, or simply find a price. Customers have already spent enough time shopping; now all they want to do is pay for their goods and go home. AIRS Point-of-Sale speeds customers through the check out process and eliminates the need for customers to go to several different terminals to complete their transaction. Associates also have the ability to temporarily add an item into inventory, search for an item by title or category, and dynamically look up prices, all from their point-of-sale terminal with sub-second response. In addition, instant access to customer information and the ability to automatically e-mail them coupons or receipts instead of having them print out at the register increases customer satisfaction by making shopping convenient.
A large part of gaining customer loyalty is the ability to provide customers with what they want, when they want it. Unfortunately, retailers don’t always have all the inventory data they need. Out-of-stock situations cost retailers millions of dollars in lost sales each year. Because AIRS Point-of-Sale shares a single database with all locations of a retail enterprise, retail employees can instantly access real-time inventory information in other stores. If a product is out-of-stock in the store, employees can access inventory information and instantly locate the product in another store, in the warehouse, or in the distribution center. Customers can choose to have the product delivered to their home or pick it up at the store of their convenience. AIRS Point-of-Sale makes it easier to close the sale, increase revenues, and improve customer satisfaction. Employees are no longer limited by the inventory in the store or the lack of real-time inventory, so they can easily fulfill a customer’s expectations.
Another cause for out-of-stock loss of sales is inventory information that does not match the actual in-store inventory count. In 2004, retail shrinkage accounted for more than $37.4 billion in losses to retailers from employee theft, shoplifting, administrative errors, and vendor fraud. Many times retailers are unaware of an out-of-stock situation, causing lost sales opportunities. This also results in decreased customer loyalty when customers go somewhere else to find what they want. AIRS Point-of-Sale has a powerful business intelligence engine that analyzes the difference between inventory and sales to see shrinkage levels. Using this information, retailers can more easily maintain store inventory levels and more consistently deliver what customers expect. In addition, the AIRS Loss Prevention Agent can dramatically reduce shrinkage.
AIRS Point-of-Sale is a real-time retail system that increases retailers’ revenue by dramatically improving the customer experience. AIRS Point-of-Sale includes:
- Flexible customer loyalty program
- Up-selling/Cross-selling capabilities
- Customer history tracking
- Save-the-sale tools
- Real-time querying
- Reduced training time and costs
- Real-time exchange of information between stores and corporate
- Flexible, customizable front-end
- Role-based security
- Rules-based promotion
- Integrated message center
The AIRS Point-of-Sale application is a full-featured, easily customizable component of the full Alpha Bay retail product line, which includes AIRS applications such as Web Store, Catalog Order Management, Inventory Management, Business Intelligence, and more. For more information, call us at 801-838-7600.