Despite predictions that e-commerce would replace traditional catalog sales, the catalog industry has been growing steadily. Consumers like the convenience of being able to shop 24/7 and appreciate access to products not available in their local stores. But it takes more than good products to make a successful catalog business. To achieve success, retailers must relentlessly focus on improving the customer experience. Retailers can achieve this through decreasing order processing time, increasing accurate shipments, reducing out-of-stock loss of sales, and having access to real-time customer history information. AIRS Catalog Order Management from Alpha Bay provides retailers with the needed technology innovations to increase revenue, reduce costs, and improve the customer experience.

In order to provide great customer service, retailers need staff that can effectively take care of their customer’s needs. AIRS Catalog Order Management has an attractive, completely customizable user interface that drastically reduces training time and costs, allowing employees to more efficiently fill customer orders. Navigational prompts effortlessly guide employees through the transaction process allowing them to provide shoppers with exceptional customer service.

Customers expect catalog retailers to make their shopping experience fast, simple, and problem-free. An additional benefit that AIRS provides retailers is a dynamic, built-in virtual catalog that has the same information as the company’s print catalog. The virtual catalog allows employees to see the same catalog the customer sees so they can quickly find the desired items and provide quicker and more efficient customer service. AIRS Catalog Order Management lets staff search multiple fields such as size, color, or style in order to find the product the customer wants. AIRS also provides employees with real-time information about inventory availability so that the retailer can deliver what the customer needs, when they need it.

AIRS Catalog Order Management provides retailers critical customer data that allows them to better target their customers. AIRS provides retailers with in-depth customer purchase history information that easily facilitates up-selling and cross-selling based on current and past purchases. Employees are automatically prompted with like items and related items that can easily complete the customers’ purchase. Effectively cross-selling and up-selling increases sales volume and provides a valuable service to customers.

AIRS Catalog Order Management allows retailers to dramatically increase revenues through providing an exceptional customer experience. This innovative, Java solution includes:

• Real-time inventory data
• Employee screen prompts
• Enhanced searching
• Integrated message center
• Flexible customer loyalty program
• Enhanced customer order tracking with e-mail notices
• Personalized customer offers
• Rules-based promotions

The AIRS Catalog Order Management application is a full-featured, easily customizable component of the full Alpha Bay retail product line, which includes AIRS applications such as Point-of-Sale, Web Store, Inventory Management, Business Intelligence, and more. For more information, call us at 801-838-7600.