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Aberdeen Group


Retailers Target POS Mobility for Engagement, Interactivity, and Revenue


  • Boost Incremental Revenue
  • Improve Customer Data Accuracy
  • Grow Customer Satisfaction


Organizations are integrating POS systems with marketing, merchandising, inventory, and CRM data offering a personalized, unique, and interactive experience. Retailers have identified the mobile POS device as central to this initiative, extending the integrated experience outside of the traditional shopping lane, and onto the selling floor, decreasing wait time, and increasing employee/consumer interactivity...

   
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